On Sunday, the Golden Knights officially announced major changes to their attire for the 2022-2023 season, unveiling an all-new jersey for that campaign. The jersey, which will be worn at home, is a significant change from the previous one and will be gold in color as the Golden Knights' alternate jersey was. The gold-colored jersey will be familiar to fans of the franchise and it would appear that the organization believes it will be so popular that it deserves to be worn by its players at home in T-Mobile Arena.
This new jersey will cause a bit of controversy, however, as a sponsor's logo will be visible on it. It is the sports betting company Circa Sports that will have the honor, or not, of being on the jersey.
The subject of NHL jersey sponsorships has been the subject of much controversy in the NHL over the past few years. However, with the financial losses the league has suffered as a result of the COVID pandemic, it seems that the league is now very open to this additional revenue. We could say the same thing about the NHL's decision to allow teams to partner with sports betting companies, a natural source of revenue for every major sports league in the world.
The Knights released a short video of about 50 seconds alongside their announcement which you can watch below:
The reception of this new jersey did not go over well on social media. Here's what people had to say about it:
POLL | ||
AVRIL 25 | 140 ANSWERS New Golden Knights jersey released amidst controversy Do you agree with the Knights partnering with Circa sports betting? | ||
No | 103 | 73.6 % |
Yes | 37 | 26.4 % |
List of polls |